GERMANY | Anuga Frozen Food, one of the ten trade shows under the Anuga umbrella and the world's largest trade fair for the frozen food industry, has sent strong signals to the international frozen food industry in 2025.
With over 650 exhibitors, the number of registrations is already at a record level. Especially noteworthy, 93 percent of the exhibitors come from abroad, which underscores the global significance of the trade fair.
The companies exhibiting in Cologne include major players in the industry. Among others, Ardo from Belgium, Schne-Frost from Germany, Surgital and Roncadin from Italy, Lutosa and Greenyard Frozen from Belgium, as well as GoodLife Foods/Izico Nederlands from the Netherlands are represented at the trade fair.
International groups from Egypt, China, France, Greece, Italy and Turkey are lending added value to Anuga Frozen Food and underlining its global character. The strong demand is not only reflected in the number of exhibitors, but also in the hall planning: The halls of Anuga Frozen Food were already fully booked at an early stage due to many repeat bookings.
To create more space, part of the fine food area in Hall 4.1 was converted to frozen food, resulting in an additional 400 square metres compared to 2023.
Frozen food industry innovations distinguished
One of the highlights of the trade fair is the presentation of the "Tiefkühl-Star" Award, which is jointly conferred by the German Frozen Food Institute (dti), the umbrella organisation for the frozen food industry, and the trade magazine Lebensmittel Praxis.
The award honours companies for particularly innovative products, high quality and market-oriented concepts. The award ceremony will be held at Anuga on 6 October from 5:00 to 7:00 p.m. in the Kristallsaal.
Parallel to this, the FROZEN! dti Innovation Award 2025, supported by AFC Consulting Group and Anuga, distinguishes innovations from the frozen food industry every two years.
Under the motto "Frozen Food meets Future - into the food world of the future with frozen products!", the competition recognises outstanding frozen food departments in food retail that drive the frozen food market forward and fulfil future-oriented demands.
To commemorate 70 years of frozen food in Germany, three teams will pitch live in front of a jury and audience on 7 October. The award ceremony will take place from 3:00 to 4:00 p.m. in the Congress Saal, Section 1.
2nd International Frozen Food Conference
For the first time, the International Frozen Food Network (IFFN) and the Global Cold Chain Alliance (GCCA) are bundling their forces to host the 2nd International Food Conference during Anuga 2025. The conference will focus on themes related to food security, sustainable logistics and the future of the international frozen food market.
The event, largely driven by the German Frozen Food Institute, addresses trade visitors from the industry, trade, logistics and politics, and offers a unique opportunity for international networking.
Frozen food market is booming
Anuga Frozen Food showcases the latest trends and developments in the international frozen food market. According to current market analyses, such as those conducted by Anuga's knowledge partner Euromonitor, the global frozen food sector will achieve stable growth in the mid-single-digit percentage range by 2030.
Europe remains the leading region with a market share of around two-fifths in terms of value, while the Asia-Pacific region is the most dynamic growth region thanks to the expansion of modern cold chains. China is particularly noteworthy, as above-average growth is expected there.
Several structural factors are driving demand: the desire for convenience (e.g. ready meals, quick preparation using air fryers), flexible portion sizes, increasing price awareness and greater awareness of the sustainability benefits of frozen products.
Even after the pandemic, market penetration and frequency of use remain above pre-COVID-19 levels. In food retail, categories such as ready meals, pizza, vegetables, potato products/snacks, seafood, frozen baked goods and desserts are driving growth.
Anuga Frozen Food 2025 remains the central meeting point of the frozen food industry, connecting the trade with the out-of-home markets.
Anuga 2025 will take place from the 4th to the 8th of October in Cologne. Anuga Frozen Food is being staged in Hall 4.1 and Hall 4.2.
