Balocco, a leading brand in the Italian domestic market for breakfast biscuits and seasonal baked goods, participated in the 2026 edition of Gulfood.
The company showcased its excellence and innovations, strengthening its international presence, which today accounts for 13 percent of total turnover.
Participation in this prestigious showcase, which hosts thousands of exhibitors, represents a strategic step for Balocco to consolidate its presence in the Middle East and tap into emerging global market trends.
At stand 19-68, Hall 3, block 6, Balocco presented a selection of products designed for international markets. Taking centre stage is the export-oriented wafer range, now enriched with a new flavour featuring Sicilian lemon cream, alongside the classic cocoa, hazelnut and vanilla varieties.
This product is the result of carefully selected high-quality raw materials, recipes refined over time, and advanced technological solutions, highlighting the company’s ongoing commitment to innovation.
"Participating in Gulfood 2026 represents a strategic opportunity for us,” said Andrea Granato, Export Director of Balocco SpA.
“Our primary objective is to strengthen the presence of the Balocco brand in the Middle Eastern market, a crucial hub for global expansion. We aim not only to bring the excellence of Made in Italy to this region, but also to establish new distribution partnerships that enhance the unique quality of our confectionery offering.”
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