GERMANY | ISM has invited the international industry to discover the most exciting trends and innovations this week.
From sustainable treats to healthy alternatives to spectacular taste combinations, the sweets trade fair has demonstrated what the creative and dynamic industry has to offer.
With almost 200 entries, the new products database has presented the participating companies' most innovative products.
Sustainability: Enjoyment with a good conscience
Sustainability has remained a key theme and characterised the innovations of the sweets and snacks industry. The demand for environmentally friendly, plant-based and locally sourced ingredients has grown constantly because more consumers have wanted to reduce their CO2 footprint.
At the same time, sustainable production processes and transparency have become increasingly important. Consumers have often asked where and how their snacks have been manufactured, and acknowledged brands that provide clear answers.
At ISM 2025, the manufacturers will demonstrate how they have set sustainable standards through resource-saving cultivation methods, fair trade practices, and alternative raw materials.
Vegan chocolate alternatives, like those based on fermented oats, soybeans or carob beans, are in demand. Upcycling has also continued to gain significance, contributing towards reducing waste and supporting more efficient usage of existing resources.
Healthy snacking: Less sugar, fat and salt – more enjoyment
Even if conventional products like chocolate and crisps provide enjoyable moments and short breaks, manufacturers have reacted to the growing demand for healthier alternatives with reduced sugar, salt and fat while offering maximum taste.
Functional snacks: More than just a snack
The boundaries between food and the promotion of health have blurred. Probiotic sweets, bars, biscuits, and popcorn are rich in protein, and products like lollies with vitamin D3 and bee pollen in chocolate have been considered a source of vitamins and minerals.
Snacks on the go: Nibbles en route
Practical, delicious and always ready-to-hand, to-go snacks have remained one of the main trends of ISM 2025. Portionable energy balls, resealable nut mixtures, bars or espresso bites offer a fast energy source for active consumers.
Aromas and textures: A play of the senses
ISM 2025 will demonstrate that enjoying sweets and snacks has become far more than simply a taste experience; a true sensory adventure. The combination of creamy and crunchy textures has offered exciting moments of snacking enjoyment, with exhibitors of ISM also mastering the play with unexpected taste combinations and intense sourness.
This trade fair event has proved that the world of sweets and snacks has become more diversified and exciting. The ISM team looked forward to presenting the future of snacking enjoyment to the trade visitors, distributors and the media.
