GERMANY | Innovations have always driven the sweets and snacks industry by combining new flavours, creative ingredients and sustainable approaches.
The most creative new products were distinguished at ISM 2025, the leading global trade fair for sweets and snacks. These award-winning creations not only impressed the jury with their extraordinary taste experiences but also convinced in terms of their sustainability and innovation.
An independent jury comprising renowned experts from the industry, trade and world of science evaluated 110 products submitted by 65 companies. Visitors can admire the New Product Showcase area winners in Lab5 by ISM.
The winners of the New Product Showcase Award include Primus Wafer Paper with Yummy Super Sour Candy Paper, Confiserie Vandenbulcke with Pulp 'n Choc Fruity Mix, Barth Ltd. with wO's.
Primus Wafer Paper BV (the Netherlands) - Yummy Super Sour Candy Paper
With its Yummy Super Sour Candy Paper, Primus Wafer Paper BV met the taste buds of the jury. The ultra-thin potato starch wafers melted tenderly in the mouth whilst an intensive, surprisingly sour taste unfolded. The aromas of apple and lemon formed a unique taste combination.
The well-thought-out product development, which, in addition to its exceptional taste experience, also fulfilled the demand for quality and sustainability as it was produced in a BRC-A+ certified production site in the Netherlands.
Confiserie Vandenbulcke (Belgium) - Pulp 'n Choc Fruity Mix
The Pulp 'n Choc Fruity Mix by Confiserie Vandenbulcke featured the finest Belgian chocolate with cocoa fruit pulp, which usually goes to waste.
The filled chocolates, refined with fruity aromas like lemon, orange and strawberry, offered a unique taste experience that accentuated the fresh, fruity nuances of cocoa fruit. The product had an intense taste and came in environmentally friendly, plastic-free packaging.
Barth Ltd. (Israel) - wO's
With wO's, Barth Ltd. picked up on the current "healthy snacking" trend: The high-fibre, crunchy snacks made from pulses rich in nutrients impressed with their taste, low calories and a high share of plant-based proteins.
wO's united enjoyment with nutritional value and an environmental and user-friendly presentation.
Since 2009, the New Product Showcase has been the central meeting point for the most diversified range of innovations in the sweets and snacks industry. The special exhibition has attracted trade visitors and decision-makers from all over the globe.
This year, 65 companies from 21 nations presented 110 products in high-quality glass cases. The award-winning products demonstrated impressively how creativity, quality and sustainability can be united to form incomparable enjoyment.
Last year, Planet A Foods GmbH won the New Product Showcase Award 2024 with its sustainable cocoa alternative 'ChoViva'. The young company's participation at ISM and in the New Product Showcase proved to be a valuable platform for presenting its innovation to a broad audience and establishing important national and international contacts.
