GERMANY - As the early-bird phase draws to a close, ISM 2027 is already seeing strong demand.
The current number of registrations is around five percent higher than the level of last year's early bird phase. These positive developments underline that the strategic further development of ISM into a holistic platform across the entire value chain is significantly contributing to this increase in demand.
Together with ISM Ingredients and ISM Manufacturing, the ISM trade fair trio is positioning itself as a unique global industry platform that combines innovation, expertise in ingredients, and industrial implementation.
"We are delighted by the ongoing high demand from exhibitors and that the number of registrations has increased again in comparison to the early bird phase of 2025. This fantastic response underlines the role of ISM as an indispensable meeting point for the international sweets and snacks industry," said Sabine Schommer, Director of ISM.
Many international market leaders have confirmed their attendance. The high return rate of renowned companies is particularly pleasing.
Exhibitors that have rebooked for ISM 2027 include Morinaga, Ritter Sport and Zentis. Morinaga is thus taking part for the third time in a row since 2025.
Following its return last year, Ritter Sport is also represented with a stand again. Furthermore, the German traditional company Zentis is exhibiting at ISM again after its last participation in the year 2024.
A further significant international manufacturer, namely Arcor, is exhibiting at ISM for the first time since 2020. The company, headquartered in Spain, is one of the leading global sweet manufacturers and is part of the Argentine Arcor Group.
There is also great demand for international pavilions: Country pavilions from 24 countries and regions have already registered during the early-bird phase.
In addition, several concept-related innovations are being introduced for ISM 2027. Hall 3.2 will not be used in future; the exhibitors from the Bakery Products section are relocating to Hall 10.1.
After its successful premiere at ISM 2026, the "ISM Functional Sweets" section will also be further expanded.
The innovation format "Lab5 by ISM" is returning to its original location in Hall 5.2 in 2027. Here, ISM will once again showcase forward-looking formats and industry trends.
For example, sections like "ISM Functional Sweets", the "Start-up and Scale-up Area", "Trend Snacks" and the "New Product Showcase" will be featured in this area. The Talks & Tasting Stage and ISM Ingredients will also be at home in Hall 5.2.
The coming ISM is scheduled to be co-staged with ISM Manufacturing and ISM Ingredients in Cologne from 31st of January to the 3rd of February 2027.
