JAPAN | Organised by RX Japan, “JAPAN’S FOOD” EXPORT FAIR WINTER 2025 is set to take place from the 3rd to the 5th of December at Makuhari Messe.
The event will bring together overseas buyers from around the world and Japanese suppliers, creating a key platform to showcase authentic Japanese food and beverage (F&B) products and share the latest global export trends.
"JAPAN'S FOOD" EXPORT FAIR WINTER is designed to foster partnerships between Japanese food exporters and international buyers, offering direct access to high-quality F&B products, direct engagement with exhibitors, and long-lasting business relationships all in one venue.
This winter edition will showcase 400 Japanese exhibitors and is expected to welcome around 15,000 professional visitors from around the world.
Beyond its scale, the fair emphasises how Japanese exporters have leveraged their expertise in international markets to meet growing global demand, reinforcing the sector’s commitment to cross-border trade and export-driven partnerships.
This year's fair will focus on authenticity and heritage, presenting iconic Japanese products with proven export success. International buyers can discover a wide range of cultural F&B products, including sushi, matcha, artisanal snacks, seafood, and wagyu.
Aside from that, the trade fair will also showcase how Japanese companies are integrating health-conscious and eco-friendly practices into traditional food production. This focus on innovation and sustainability shows how the industry is adapting to global market demands by delivering products that are both flavourful and responsibly produced.
The fair's international significance is underscored by the attendance of leading companies from the global food industry. Their participation reinforces the fair’s position as a key international sourcing and networking event.
This means visitors will get direct access to decision-makers from major food industry players, opportunities to discover new product lines, and the chance to build partnerships that drive cross-border trade.
With buyers and influencers from Asia, Europe, and beyond in attendance, the fair offers a unique platform to connect with global markets and stay ahead of industry trends.
Co-located with JFEX WINTER and Food LogiX, "JAPAN'S FOOD" EXPORT FAIR WINTER 2025 brings together sourcing, export promotion, and logistics solutions in one unified event.
Attendees with a single visitor badge can access all three exhibitions, offering unique opportunities to discover the latest product lines, connect with potential export partners, and stay up to date on supply chain innovations.
As global demand grows for distinctive cultural flavours and sustainable practices, Japan’s food exporters are responding with offerings that integrate tradition, health, and innovation, positioning the fair as a key destination for international buyers.
