As one of New Zealand’s oldest confectionery brands, Mayceys is synonymous with Kiwi favourites for more than a century.
Its recipes and traditions have been passed down through generations of confectioners, creating true masterpieces that are as much a part of our culture as they are of our childhood memories.
Crafted using the finest ingredients for a superior confectionery experience, Mayceys Lollies have distinctive flavours and textures that taste just like they did a century ago.
“As we honour our heritage and look to the future, we strive to lead the industry with products that bring joy and wellness to every generation,” said Cathy Phillips, Business Development Manager, Mayceys Confectionery Ltd.
“From our family-owned origins to our new capabilities, we continue to create the lollies Kiwis love, using resourceful thinking, local pride, and the finest ingredients to ensure every bite is as memorable as the last."
Mayceys, being a heritage brand, stayed true to its classic range, with its Pink Smokers, Gloharts, and Crocodiles, a fixture of corner stores for generations. That familiarity is part of its magic.
The brand has continued to offer a more mindful pack size, which Phillips described as a more responsible serving option, a move that aligns with growing consumer awareness around sugar intake and overall health.
At Mayceys, nostalgia is a strength, connecting generations through the shared joy of classic Kiwi confectionery.
At the same time, Phillips recognised the importance of evolving to stay relevant to new consumers, not only by maintaining the trusted quality and flavours people remember, but also by introducing modern twists, whether that’s through new flavour profiles, better-for-you formulations, now explored at the new R&D Lab at the new factory in East Tamaki.
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