For too long, the category of protection has been dominated by male-led innovation, shaped by outdated norms and limited by stigma.
Condoms were traditionally designed for male consumers, both in function and marketing, with little regard for how women experience sexual health, safety, or pleasure.
But a cultural shift is underway, with a rise in female-focused sexual wellness brands that are unapologetically focused on comfort, empowerment, and open conversation.
“Cleoh is proud to be part of that movement, giving women more visibility, more choice, and more control,” said Ema Beard, founder of Cleoh.
“Cleoh challenges the idea that protection has to be hidden, awkward, or overtly masculine. Our approach is rooted in discretion, design, and dignity, creating a product that feels as considered as anything in your skincare or beauty routine.”
The brand believes that sexual health should be treated with the same care and style as any other wellness category. By elevating both the language and the packaging, Cleoh has helped shift how condoms are perceived and purchased, especially by women.
Beard said that positioning the brand as one that delivers ‘confidence, comfort and quiet luxury’ was intentional.
“We wanted Cleoh to feel trustworthy and elevated, not flashy or performative.”
‘Confidence' speaks to control and autonomy, ‘comfort' is about both physical quality and emotional ease and ‘quiet luxury’ captures the aesthetic - minimalistic, discreet, and designed to blend seamlessly into a modern lifestyle.
Cleoh stands out in three key ways: its female-led perspective, design-driven approach, and ingredient integrity.
Unlike traditional brands, Cleoh has spoken directly to women, not as an afterthought, but as its core audience. Its condoms are free from parabens, casein, fragrances, and unnecessary chemicals.
Read more in the latest issue here
