Z Energy wanted to move away from involvement in a third-party scheme and create a programme they owned entirely, giving them direct access to their customer data and greater control over how they used it.
Together, with Eagle Eye, they built a flexible platform in just nine months, slotting it into their existing tech. It gave the Z team the ability to launch and tweak personalised offers in real time, without needing developers in the loop.
“It’s made them much faster and more nimble,” said Jonathan Reeve, Regional Director, Eagle Eye ANZ.
“The consumer response has been really positive. Engagement shot up, with loyalty scan rates growing tenfold, and Z saw a big lift in new customers in the first few months. It’s clear that people value a programme that’s simple, rewarding, and fits naturally into their routine.”
Reeve added that loyalty programmes can nudge people to see the service station as more than just a place to fill up. By rewarding things like food, coffee, and even EV charging, customers start to think of it as a one-stop shop, leading to more visits, bigger baskets, and a more convenient experience overall.
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