Renata Holicova has always had a clear mission in mind when creating her business: to create healthy, nutritious food that is packaged in an environmentally conscious manner.
“Food is my love language. I was born passionate about making healthy and nutritious foods,” explained Holicova.
Self-described as a perfectionist, Holicova designed the Low Carb Zone as a space for sharing nutritious and healthy products with an emphasis on integrity and care. Driven by the motto ‘every ingredient matters’, Holicova followed her intuition and ignored the naysayers, who claimed that creating her products without plastic was not a feasible business model.
“It was a forever struggle to convince anybody that this [plastic packaging] is not good enough.”
Holicova's success has strengthened her view on the importance of following gut instinct. Her advice for anyone trying to create their brand and break out into the health and wellness industry is to maintain a firm sense of self-belief.
“Follow your vision for the product, don’t be swayed by other people's opinions if they don’t resonate with you.”
Inspired by Kaz Staples from Pure Delish, a fellow in the food industry, Holicova admires her for her integrity and determination. Conducting oneself with integrity, she believes, is crucial to success within the industry.
“I can’t stress the importance of integrity enough. Integrity is about honesty, wholeness and being the same person in all situations and with all people.”
Without formal training in cooking, business or marketing, Holicova attributes her success to her proactive attitude and natural aptitude for creativity. She headlined health food workshops and created original recipes for over fifteen years.
Creating products with organic ingredients packaged in environmentally friendly material has not come without challenges. However, Holicova continues to be motivated by playing her part in sustainability.
“I believe wholeheartedly that we all have a responsibility to leave the world a better place than we found it.”
The hope for the future of the Low Carb Zone is to expand on an international scale. With Asia and Australia in mind, Holicova hopes to have her products in every supermarket while maintaining her health and well-being.
Meanwhile, Holicova remains proud of her achievements, taking great satisfaction and motivation from positive customer feedback on her products.
