International consumer goods business PZ Cussons champions the global well-being of people, families, and communities. Its trusted hygiene brands, including Morning Fresh and its recent New Zealand launch of Radiant, help millions complete chores daily easily and promises cleaning excellence results.
Partnered with DKSH New Zealand Limited to expand into the New Zealand market, it has continued growing its brand portfolio.
Since 1980, the Morning Fresh dishwashing liquid brand has brought the power of freshness and cleanliness to households. With just one squirt, our best-selling range delivers superior grease-cutting power performance, first time, every time.
For over 40 years, Morning Fresh has proven time and time again why it’s the most trusted dishwashing liquid brand in kitchens, with iconic fragrances including Lemon, Lime, and Tropical Crush. Its Ultra Concentrate Liquid delivers superior grease-cutting power, with a little going a long way.
All Morning Fresh dishwashing liquids have been dermatologically tested and are safe to use on your skin.
Always looking to improve the customer experience, with sustainability being a core focus for PZ Cussons, the company has incorporated innovative eco refills with a stylish refillable aluminium bottle for Morning Fresh, which has been launched along with a recent introduction of a range of dishwasher tablets in Australia.
PZ Cussons is also passionately against animal testing. It does not test finished products or ingredients on animals or permit its suppliers or any third parties to conduct animal testing on its behalf.
“Our suppliers must accept those terms to work with us. We will not sell our products, directly or indirectly, in any manner requiring them to be tested on animals before reaching our consumers,” said Senior Client Manager at DKSH Kristen Mead.
Radiant laundry detergent has been the fabric and colour expert in Australia for over 30 years. Ranked as the 3rd best laundry brand in Australia*, it has recently jumped across the ditch to New Zealand. With its unique proposition and colour guard technology, Radiant is the only brand that genuinely protects colours and keeps clothes looking newer for longer. Radiant promises anti-dye transfer to prevent colour bleeding, anti-greying for whiter whites, anti-fuzz for sharper colours, and zero pilling.
“Radiant is an expert in colour and fabric care with its unique Colour Guard technology that protects and vitalises clothes wash after wash.”
Mead continued that fuss-free, easy-to-use capsules remain a growth opportunity in Australia and New Zealand relative to other global markets.
Unitised doses are another exciting area of the laundry category. As Mead explained, consumers are looking for the convenience this format offers. However, it often comes at a higher price, as this segment’s cost per wash is higher than the category average.
“Juggling this desire for convenience with the increasing cost of living will be challenging for consumers.”
Moving forward into 2024, DKSH and PZ Cussons look forward to continuing to drive strong growth and delight shoppers with outstanding quality homecare products.
*AC Nielsen Total Grocery Scan QTR 10.10.23
Read more from the November issue of Supermarket News below:
