SINGAPORE | FairPrice Group (FPG) is Singapore’s largest retailer, with over 570 touchpoints, more than one million customer interactions daily, and 1.7 million digitally connected customers using the FPG app.
Technology has been a key enabler of its growth in recent years, but if there’s anything that the last few years of global disruption have shown, it’s that the only certainty in retail is how quickly consumer needs and preferences evolve.
FPG’s ambition is to become Asia’s most admired retailer, and its Store of Tomorrow (SOT) programme has been a key pillar of achieving this ambition.
The SOT programme is a commitment to pilot more than 20 new digital initiatives a year over the next three years, to meet consumer demand for seamless, hyperpersonalised, omnichannel retail experiences.
Vipul Chawla, Group CEO, FairPrice Group, said that the physical Store of Tomorrow launch in Punggol Digital District, Singapore’s ‘Silicon Valley’, was the first significant milestone on the SOT programme.
The store currently features gen-AI-enabled consumer technology such as Smart Carts, virtual shopping assistants, and digital price cards. It will serve as a testbed for retail technology pilots that could be implemented across the network.
Smart Carts have built-in displays that can support customers with in-store navigation, highlight promotions for nearby products, provide product recommendations based on shopper purchase history, and scan-and-go functionality.
Digital Price Cards, electronic shelf labels, and promotion cards that can be remotely updated with different product and price listings, significantly reducing staff time spent on printing and replacing physical cards and reducing our paper usage once fully rolled out across over 160 supermarket outlets.
The Unity Recommender gen-AI shopping assistant provides customers with tailored recommendations for health supplements that can help them achieve their health goals, based on a short in-store body composition analysis.
At the same time, the Digital Wine Sommelier can provide shoppers with personalised wine recommendations based on their preferences and shopping history.
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