With a focus on maintaining the shopping journey that customers are already familiar with instead of adding new tasks, tech company Imagr uses advanced vision technology to ensure a smooth and hassle-free shopping experience.
“The onus of work is shifted to our AI, which does the heavy lifting, which ensures the shopping process remains as seamless as possible,” said CEO Michael Boocher. “We're still a young technology, but the potential is undeniable. What sets our innovation apart is a vision system that can efficiently scale to handle thousands of products.”
Where traditional vision solutions require hefty computational resources, especially in more extensive retail settings, the company’s approach is rooted in edge computing, allowing for rapid training of large datasets without heavy hardware.
This scalability and adaptability ensure that Imagr technology remains accurate and cost-effective for businesses of all sizes.
“As customers add products to their physical carts, our vision system identifies and lists them on a tablet, giving shoppers a real-time overview of their selections. This transparency, paired with the knowledge of trolley contents, enables quick and seamless checkouts, reducing queuing times and leading to a better shopping experience.”
By prioritising both the end-user experience and the operational needs of retailers, Imagr is confident in its contribution to the future of retail.
