2020 marks the return of Asia’s largest biannual foodservice and hospitality expo, Food and Hotel Asia.
In order to accommodate the conference’s drastic expansion and build upon previous years, the conference will now be split into two mega-events; FHA-HoReCA and FHA Food & Beverage. The two events will connect a wide spectrum of global suppliers and key buyers from Asia and beyond, raising the bar on event experience and offering more valuable networking opportunities and desirable quality sourcing options to all attendees.
FHA HoReCa
Held over 85,000sqm and showcasing 2000 exhibitors from over 70 countries around the world, FHA HoReCa (Hotel, Restaurant, and Café) brings together the world’s hospitality industry over a massive four-day mega-event at the Singapore Expo.
An anticipated 48,000 industry professionals will be in attendance from 3-6 March 2020. The event will be split across five main segments: Bakery, Pastry & Gelato; Foodservice & Hospitality Equipment; Hospitality Style; Hospitality Technology; and Speciality Coffee & Tea.
More than 70 percent of exhibitors are original manufacturers, underlining the importance of FHA-HoReCa as an effective platform for global suppliers to connect with Asia’s food and hospitality industry. With as many as 15 percent of featured products expected to be worldwide launches and new-to-market innovations, the expo is the preferred launchpad for exhibitors introducing new products in Asia.
WORLD-CLASS HOSPITALITY
A number of competitive hospitality events will be taking place at FHA HoReCa, including the Asian Pastry Cup, the Asian Gelato Cup, the FCC Individual Challenge, the Chocolate chef Competition, the Barista Super Duo Challenge, and the Latte Art Showdown, as well as the unique Global Starchefs Pastry Show.
The Global Starchefs Pastry Show will celebrate the beauty of pastries from around the world. The Starchefs will have three hours to prepare one specialty product, creating a magnificent buffet as a team for young talents and students of Singapore as well as regional pastry enthusiasts. The event is not a competition nor a challenge but a live display of talents by world-famous chefs to showcase their spectacular skills and creations.
Comparable to a classical demonstration, the Global Starchefs Pastry Show presents a unique opportunity to get close to witness celebrity chefs in action. At FHA 2018, Nicolas Boussin, Yann Brys, Christophe Domange, Jean-Jacques Massé, Christophe Renou, and Philippe Rigollot took part.
FHA Food & Beverage
The largest international F&B showcase in Asia, FHA Food & Beverage will see 48,000 attendees from 100 countries/regions and 2,000 exhibitors in attendance from 31 March to 3 April 2020.
The showcase provides global suppliers with valuable access to quality buyers including distributors, importers, manufacturers, and retailers. Attendees will also gain valuable insight into developments and future trends in the food and beverage industry, with original manufacturers of the world’s major and emerging brands making up more than 80 percent of exhibitors.
THE CUTTING EDGE
The FoodTech Zone brings together in one platform the entire spectrum of food processing and packaging technologies and solutions aimed at transforming the dynamics of the food and beverage manufacturing sector. The new zone will connect F&B manufacturers, retailers, importers, distributors, and businesses with the latest food and beverage-related innovations and solutions.
Cold-chain, warehousing, and logistics solutions from regional and international service and product providers will be on display. Exhibition events, activities and in-depth discussions offer networking opportunities with peers whilst gaining market insights and trends directly with experienced leaders and industry attendees from around the globe.
THE FULL SPECTRUM
Highlights of FHA Food & Beverage 2020 include the FHA Culinary Challenge, where more than 1,00 culinary talents will compete in the region’s most prestigious culinary competition, and the FoodTech Zone, which will cover the entire spectrum of F&B processing and packaging technology, cold-chain, and warehousing and logistics solutions.
The inaugural FHA Beer Awards will celebrate excellence in beer brewing and packaging, focusing on recognising the world’s best beer for the Asian palate, whilst the ever-popular ProWine Asia (Singapore) fair, the largest of its kind in Southeast Asia, will make a triumphant return. Specialty zones for beverage, meat, organic, seafood, and halal products cater to the needs of a diverse range of buyers and manufacturers.
LOOKING BACK
In 2018, FHA celebrated its 40th-anniversary edition. Held across two venues at Singapore Expo and Suntec Singapore, the four-day biennial trade exhibition delivered value and experiences beyond expectations in record fashion.
Here are just some of the astonishing numbers from FHA 2018:
- 2 venues, 1 mega-show: 119,500 sqm of exhibition area
- 6 specialised sectors
- 3,466 exhibiting companies from 76 countries/regions
- 72 international group pavilions
- 81,896 total attendees from 120 countries/regions
- 55,433 trade visitors (40 percent overseas)
- 11 culinary, coffee, and bakery & pastry competitions
- 4 packed conference tracks attended by 350 delegates and speakers
Also held alongside FHA2018, ProWine Asia (Singapore) 2018 hosted over 270 established wine producers and distributors from 33 countries and regions, with a strong line-up of 15 national pavilions including Croatia, Spain, Italy, and Austria. The event complemented FHA to present a complete international F&B sourcing platform for Asia’s buyers.
Additionally, ProWines Asia (Singapore) 2018 saw the return of the highly anticipated Champagne Lounge, the inaugural running of the National Cocktail Competition, and a series of well-received masterclasses and seminars.
TESTIMONIALS
“FHA is truly a must-attend exhibition in Asia for industry professionals in the food business. It is a convenient one-stop platform for us where we had a good catch-up with our international suppliers. We also met new promising suppliers whom we can work with to further our business expansion plans.”
Vincent Thai Quoc Huy
Director, Interfoods Limited
Vietnam
“My trip to FHA2018 was packed with meetings with suppliers to learn more about their latest product offerings. I have met kitchen equipment brands and tableware specialists! Now, I’m spoilt for choice as I deliberate over the myriad options that I have gathered for our hotel’s new restaurant as well as ongoing room renovation this year.”
Yap Siauw Ling
Owner, Hilton Bali Resort
Indonesia
