Finding the time to bake a cake from scratch is something many consumers struggle to do. As the rise of convenience foods continues, Secret Kiwi Kitchen wants to bring back the joy that comes from home baking.
Secret Kiwi Kitchen acts as a personal sous chef to consumers, completing all of the prep work and allowing the consumer to get straight to the hands-on, creative part of the baking process. This cuts out the majority of the assembly time.
By creating baking mixes that are air fryer friendly, Secret Kiwi Kitchen have managed to further reduce the time needed to make cakes, cupcakes and brownies at home.
“Baking in an air fryer can be much quicker,” said co-owner Clare Gallagher. “An air fryer preheats in just a couple of minutes, compared to your oven’s 25 to 30 minutes.”
In the same way air fryers simplify and accelerate cooking, Secret Kiwi Kitchen is simplifying baking. By bringing the two together, consumers are offered a more accessible way to create sweet treats at home.
The air frying trend is the latest social media trend that has had a positive impact on the demand for Secret Kiwi Kitchen’s products. User-generated content has proven to be very effective in exposing the brand to a wide audience.
“One of the most powerful aspects of user-generated content is its authenticity. It's not just a brand promoting its products; it's individuals sharing their genuine experiences and love for what we offer.”
Moving into 2024, Gallagher believes inflation will continue to play a significant role in influencing consumers purchasing decisions, resulting in the prioritisation of cheaper products over quality ingredients.
