Ceres Organics has seen an increase in consumer interest in snacks that are beneficial for their health and well-being and contain natural ingredients. Simultaneously, consumers still want to enjoy treats without feeling guilty. This drive for guilt-free has seen consumers opting for alternatives to traditional snacks. For example, potato chips are traded in for alternative bases, such as bean and legume-based snacks and seaweed, these options appealing to the better-for-you offering consumers want.
Packaging is also of increased concern for consumers. It remains a challenge for the industry, as catering to the eco-friendly packaging demands of consumers is important to align with to maintain a competitive advantage in the market. This is an area that Ceres Organics is increasingly focusing on as a brand.
The rise of conscious consumers has significantly impacted the snacking category. Consumers are not only more conscious of their health, with the rise in obesity, allergies, and autoimmune conditions, but they are also concerned with the planet's health.
Consequently, consumers are demanding clean-label, transparent products. Specifically, consumers want to know where and how ingredients are sourced, how products are prepared, and their environmental and social implications.
Certified organic products address many of these consumer concerns, as consumers avoid ingredients they do not recognise and are looking towards ethical and sustainable brand choices. As a result, there has been a surge of innovation and growth of choice in healthy snacking.
Read more below about snacking preferences in New Zealand.
