They say strong is the new beautiful. Schwarzkopf say strong is better than beautiful.

Schwarzkopf has introduced the new Extra Care Magnificent Strength range. Including a shampoo, conditioner and a first for Schwarzkopf, a self-warming serum, this is the ultimate range to create full strength and resistance for hair all day, every day.

With powerful tri-protein infusion, it is the perfect combatant in the fight against lack lustre limp hair.

Give locks instant strength, increased resistance and powerful opulance by pairing the shampoo and conditioner with the self-warming serum.

The strength Self-Warming Serum is a breakthrough in haircare technology. This unique treatment provides up to 10 times stronger hair and elasticity, leaving hair full of vitality. Warming up with contact to water, the serum instantly penetrates and reinforces hair without overburdening.

Give hair a true protein kick and all the power it needs with Schwarzkopf Extra Care Magnificent Strength.