Maybelline New York has introduced the latest launches of 2016. From creamy matte lipsticks to leather black mascara, these products help any woman make it happen.

“We empower women to accomplish their dreams, express themselves and Make It Happen. After celebrating our 100 year anniversary this past year, Maybelline New York has evolved its messaging to speak to women in a manner that reflects the way they live, think and operate in today’s rapidly changing world,” Maybelline said.

Make it Happen mirrors the fierce, go-getter spirit and drive of the modern Maybelline woman. Maybelline New York brings customers the product to define their beauty on their terms. The first launches of 2016 gives customers the tools and the confidence they need to Make It Happen this year.

One of the products in the range is the new Maybelline New York Colossal Go Extreme Leather Black Mascara. Go to new extremes in black leather, with lumi black pigments for 100 per cent black intensity and a patented double-charged brush, it creates the most extreme lashes.