In the fast-moving world of frozen goods, retailers and category managers look for two things: proven quality and guaranteed sales performance.
Pierogi Joint delivers both and has been named the Supreme Winner at the prestigious 2025 Inspire+ NZ Artisan Awards. This victory has solidified Pierogi Joint's transition from a promising small supplier to a category leader.
“Our product quality is not merely good; it’s backed by an impressive haul of eight gold medals, a rare feat that translates directly into consumer confidence and repeat purchases,” said founder Kate Serkin.
Pierogi Joint is built on a foundation of longevity and consumer loyalty. Pierogi, as a food, has existed for centuries across Eastern Europe, deeply woven into the fabric of home cooking and tradition.
Much like Italian ravioli or other world-famous stuffed pastas, they are the ultimate comfort food and a satisfying, versatile, and complete meal solution. This long-standing cultural relevance ensures the product has an inherent brand resilience that transcends passing food fads.
In the contemporary New Zealand market, dumplings of all global origins (Chinese, Korean, Polish) have experienced an undeniable surge, emerging as a major food trend in the FMCG space.
Serkin mentioned that consumers are actively seeking convenient, authentic, and globally-inspired frozen meal options. However, the market is currently dominated by Asian-style offerings. This is where Pierogi Joint offers a dynamic point of difference.
“As a Kiwi option rooted in rich European tradition, our pierogi introduce an exciting new flavour profile to the frozen dumpling category. The versatility of pierogi: able to be boiled, fried, or baked, and served sweet or savoury opens up extensive merchandising and meal pairing possibilities.”
With its proven flavour profiles and established heritage, Pierogi Joint is uniquely positioned to capture new customers and drive significant category growth in the ambient and frozen sections.
“We are delivering an authentic house staple ready for a new generation of shoppers.”
Read more in the latest issue here
