USA | Walmart de México y Centroamérica celebrated the opening of the 2,500th store of its Bodega Aurrera brand, located on Boulevard de la Luz in the municipality of Mexicali, in Baja California.
The new store has joined the 31 units operating in the state. It has a sales floor of more than 1,940 square meters and has generated more than 50 permanent direct jobs, of which 57 percent are women, and five percent include those with disabilities.
The self-service chain has been present in more than 580 cities in all states of Mexico. It has three formats: Bodega Aurrera, Mi Bodega Aurrera, and Bodega Aurrera Express, which vary according to the size of the store and its location.
The brand's history began in 1958 when the Arango brothers opened Bodega Aurrera Bolívar in Mexico City.
Since its founding, it has been a benchmark in the country's self-service industry, maintaining the trust of millions of families in Mexico over these 66 years thanks to its low-price offering in its various categories.
“We are proud to celebrate the opening of our 2,500th store in Mexico, a reflection of the work of all our associates, as well as our commitment to supporting the country’s economic growth,” said Tomas Durandeau, Senior Vice President of Bodega Aurrera.
“This milestone reiterates our closeness to our customers in all the communities where we operate, helping families save money and live better.”
In addition to the growth of physical stores, these formats have promoted an omnichannel shopping experience through technological innovations such as self-checkout, in-store pickup service, and home delivery.
They also provide access to an interconnected ecosystem of solutions such as Bait, the company's internet and mobile phone service; Cashi, the mobile application that provides access to financial services; Health Membership, with access to pharmacy discounts and medical care services via telephone; Remittance Service, with which customers can collect and buy in one place; and Bodega Aurrera Benefits, in which by registering their purchases, customers will have access to various benefits.
Bodega Aurrera has been helping families meet their needs in new and innovative ways, writing the next chapter in the company’s rich history.
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