Australian supermarket ALDI has triumphed yet again, winning gold in the Overall Large Chain Champion category at the 2024 World Series of the Golden Beans Awards and crowning ALDI's coffee as the world's best.
Their signature Lazzio coffee beans are credited for the win, supplying rich and delicious flavour while remaining at an affordable price point.
The Golden Bean is the largest coffee-roasting competition, with the World Series signifying the grand finale between the Northern and Southern hemispheres. Coffee brands and industry experts gather annually for the event, with over 25,000 submissions received in the 2024 competition.
ALDI'S World Series accolade marks the first win for Lazzio coffee, which previously won Australia's best at the Australian Golden Bean Awards in 2019, 2020, 2021, and 2022.
Roasted by Melbourne's local Black Bag Roasters, Lazzio has a wide range of coffee sold exclusively at ALDI.
"Adding to our golden trophies with this World Series is another nod to the quality we work hard to deliver to our customers by working with the best supplier partners," said DanielQuinlan, ALDI Australia's Coffee Buying Director.
"With prices starting at just ten cents a cup, Lazzio is a luxury brand everyone can afford."
Lance Brown, director at Black Bag Roasters, spoke highly of its partnership with ALDI and the opportunities it has presented.
"We are always excited to be recognised for our range of coffee beans, but it is especially humbling to receive such high praise at the World Series of the Golden Bean Awards," stated Brown.
Submissions into the Golden Bean Championship must enter coffee into three categories: Espresso, Milk-Based and Filter.
The event is attended by industry experts and coffee connoisseurs, providing a marketing opportunity for businesses to network with like-minded individuals.
The Lazzio range includes Medium and Dark Coffee Beans, Medium and Dark Ground Coffee, Organic Ground Coffee, Single-Origin Brazil and Colombia Beans, and Luxe Blend Beans.
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