Building Mo-Mentum For Movember

Coles Supermarket

Australia | Mo-mentum for Movember is building at Coles this month with a new range of in-store and online products to help support the leading men's health charity.

The popular Coles Movember doughnut will be making a return to bakery shelves with 10c from every pack sold donated to Movember. If purchasing men's deodorant and grooming products during November, customers will also be supporting men's health, with 50c from every purchase helping fund vital men's health programs. Participating products include well-loved brands such as Lynx, Rexona, Dove, Gillette, Nivea, L'Oreal, Brut and KOi for Men.

With summer on the horizon, there is no better time to rally a group of mates together to host a special Mo-ment, with AU$1 from every transaction that includes the purchase of both a select Coles Burger Sauce and a Coles Beef BBQ Burgers 10-pack donated to Movember up to a maximum of $25,000. Additionally, there will be a 10c donation to Movember on selling any MasterFoods tomato or BBQ sauce up to $80,000. Participating products include Born in the Flames, a new range of premium American-style BBQ sauces exclusive to Coles.

The funds raised for Movember from Wednesday, 1 to Thursday, 30 November, at Coles will help support programs and initiatives aimed at tackling some of the most complex health issues facing men today: mental health and suicide, prostate cancer, and testicular cancer.

Western Bulldogs champion Tom Liberatore, who sports one of the AFL's most recognisable moustaches, has backed the Movember campaign at Coles this year.

"I'm stoked to celebrate 20 years of men's health this Movember. Raising vital funds and awareness for all our dads, brothers, sons, and mates. I hope everyone can get behind this important cause by growing a Mo, hosting an event, setting a physical challenge, or simply heading into Coles to buy a participating product or donate," Liberatore said.

Coles Group General Manager Corporate and Indigenous Affairs Sally Fielke said Coles is proud to be a Major Partner of Movember.

"Coles is delighted to partner with Movember once again to help raise funds and awareness for men's health in our stores," Fielke said.

Fielke said that Coles was incredibly proud to have already raised more than AU$2.9m since 2010 for Movember with the support of customers, team members and suppliers. We hope that the community can continue to support this critical and iconic Aussie charity in any way possible, whether by donating at the checkout, hosting a BBQ, or purchasing any men's deodorant and grooming product at Coles this month."

Movember Director of Partnerships and New Business Kieran Ryan said that the organisation was incredibly grateful for the support it receives from Coles team members and customers yearly.

"These donations help fund vital men's health initiatives like Victoria University's 'Sons of the West' programme, which the Western Bulldogs Community Foundation facilitates, and Movember's Ahead of the Game, a new youth mental fitness and resilience training program that's being delivered to 60,000 boys and girls in community football clubs across Australia, with the help of the AFL. These programs are only possible with your support," said Ryan.

In addition to raising funds for Movember, Coles is one of the official presenting partners for the AFL and Movember's Ahead of the Game (AOTG) program. Commencing in June this year, the AOTG initiative will be the largest rollout of a mental health literacy and resilience program in youth sport globally and has already delivered 188 workshops to more than 35 community football clubs across Australia.