USA | The Campbell’s Company has announced the appointment of Risa Cretella as Executive Vice President and President of Meals and Beverages, effective February.
She will report to incoming President and CEO Mick Beekhuizen and become a member of the company’s Operating Committee and a Corporate Officer.
Cretella joined Campbell’s in March 2024 following the completion of the acquisition of Sovos Brands Inc. as Senior Vice President and General Manager of Distinctive Brands, a business unit within the Meals & Beverages division.
She will now lead the Meals and Beverages division and its advantaged portfolio of leadership brands, including Campbell’s, Chunky, Pace, Pacific Foods, Prego, Rao’s, Swanson and V8 across soup, simple meals and beverages in retail and foodservice in North America.
“Risa is a phenomenal and accomplished leader with a strong record of driving financial and marketplace growth,” said Beekhuizen.
“Since joining Campbell’s, she has been instrumental in the successful integration of Sovos Brands, while continuing the momentum of the business. Risa’s proven ability to deliver business results and build high-performance teams makes her the right person to lead our Meals and Beverages division as we continue to transform and grow our categories.”
With nearly 25 years in the food industry, Cretella has extensive experience in general management, marketing and sales. At Sovos Brands, she was Executive Vice President, General Manager of the Rao’s brand for six years, leading it to become a nearly USD one billion brand and the best growth story in all food.
During her final year at Sovos, Cretella took on the additional responsibilities of Chief Sales Officer. Before Sovos, Cretella spent five years at Pinnacle Foods in senior marketing roles, culminating in Senior Vice President of Marketing of its frozen food business, including the Birds Eye brand.
Earlier in her career, Cretella spent more than a decade at The J.M. Smucker Company in marketing and sales roles. She earned her BBA in marketing from the University of Notre Dame and an MBA from Kent State University.
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