UK | Aldi has taken home the title of Which? Cheapest Supermarket every month since October 2023.
The latest research from consumer group Which? has revealed shoppers could have saved £1,475 in the last year by switching to Aldi.
Aldi is the only supermarket to have achieved this milestone. It has just been named Britain’s cheapest supermarket for the 12 months in a row, with an average basket of weekly shopping costing £30.73 less than at Waitrose.
Not only is Aldi the only supermarket to ever achieve this milestone, but the discount retailer has also reached this goal for the second time, putting it streets ahead of the competition.
Shoppers could have saved up to £1,475 on average by shopping at Aldi over the last 12 months.
Consumer champion Which? has found that shoppers could have spent £122.92 less by switching from Waitrose to Aldi in October, while those swapping Tesco could have an extra £53.72 in their pockets at the end of the month.
Those who thought they might be getting a good deal when they use their Nectar or Clubcard are in for a surprise, as Which? It included loyalty prices in its monthly Cheapest Supermarket price comparison, and the results showed Sainsbury’s to be £14.27 more expensive than Aldi, while Tesco was £10.60 pricier.
Even those with the Lidl Plus app- which offers a discount on everyday Lidl prices – would have saved money by shopping at Aldi in October.
“Although we’re not surprised to hear we have been the UK’s cheapest supermarket for 12 months, we’re still enormously proud of this achievement. Our customers know that the only place to get Aldi prices is at Aldi – and the fact that we’re the only UK supermarket to achieve this milestone is proof of that promise,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“Our unswerving commitment to providing the best quality food at the best possible prices shines through when customers see how much money they can save every week simply by switching to Aldi. Here’s to 12 more amazing months.”
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