AUSTRALIA | Coles’ annual Christmas Appeal for SecondBite kicked off as new research revealed the growing pressures on household budgets this holiday season.
Until Christmas Eve, customers can help SecondBite put meals on the table for Australians facing hardship this festive season by purchasing an AUD two charity gift tag or donating at any Coles supermarket checkout.
Every gift tag purchased can help SecondBite to provide the equivalent of 10 meals to people doing it tough this Christmas.
The research commissioned by SecondBite revealed:
- Almost half (47 percent) of Australians worry about the extra expense during the festive season, and whether they will be able to afford enough food for their family.
- Two in five (39 percent) of Australians agree they may have to choose between buying presents and buying food, with one in seven (14 percent - more than three million Australians) strongly agreeing that this is the case;
- Two in five Australians (41 percent) agree that they worry about being able to afford nutritious food for themselves and/or their families over the next 12 months.
Funds raised will help SecondBite distribute food to nearly 900 frontline charity partners across Australia, who use donated produce from Coles and other retailers and suppliers to cook meals, provide food hampers, stock community pantries and put on a Christmas spread for people facing hardship.
SecondBite CEO Daniel Moorfield urged customers to support the appeal at Coles.
“With two in five people worried about being able to afford nutritious food for themselves or their families over the next year, the need for support is real,” he said.
“The Coles SecondBite Christmas Appeal is a chance for all of us to come together and help ensure that no one has to go without a decent meal - especially during the festive season. Every donation, big or small, helps us reach more people in need and brings hope to communities right across Australia.”
Coles General Manager Sustainability Brooke Donnelly said Coles was proud of its longstanding partnership and fundraising efforts with SecondBite to help feed people in need.
“Coles has donated the equivalent of more than 300 million meals to SecondBite since 2011, with more than 840 supermarkets and distribution centres across Australia supporting local food rescue and relief efforts,” she said.
In addition to raising funds from the sales of charity gift tags, Coles will also donate a dollar to the appeal for every Coles Christmas Deluxe Charity Cards (10 pack) sold and Remedy Drinks. Coles will donate 20 cents (10 cents each) to SecondBite for every limited-edition Remedy Festive Batch Kombucha 330ml sold at participating stores and on Coles online.
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