UK | Sainsbury’s is celebrating 25 years of Taste the Difference by launching ‘Discovery’, a new restaurant-quality offering.
The Discovery ranges have been carefully selected for craftsmanship, provenance and flavours inspired by British and Indian cuisine.
With over 50 curated products, the Taste the Difference Discovery ranges make it easy to impress guests or elevate a quiet night in.
From melt-in-the-mouth British Wagyu to the Discovery Dine in Deal with Nectar Prices, which contains a main and a side for two people at just GBP 10 for Modern Classics or GBP 15 for Modern Indian, the Discovery ranges bring exceptional taste and quality ingredients to customers.
The new collection meets a growing demand with searches for ‘premium’ rocketing 50 per cent MoM on Sainsbury’s online. This comes as shoppers are increasingly dining in and seeking new ways to treat themselves at home with great-tasting, affordable options, with one in three Sainsbury’s customers adding Taste the Difference items to their baskets.
“Elevating every meal with delicious, quality produce and dishes at great value has been at the heart of Taste the Difference for 25 years. That's why our new Discovery ranges are designed to effortlessly level up at-home dining,” said James Campbell, Sainsbury’s Director of Product & Innovation.
“By bringing together exceptional ingredients and expert techniques, we’ve done the hard work for our customers, making it easier than ever to gather, share, and enjoy delicious food - turning everyday occasions into something truly special.”
The full range of Taste the Difference Discovery products is currently available in-store and online here, with continental meats joining from December.
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