AUSTRALIA | Coles has taken magic to new heights bringing beloved Harry Potter characters into homes and promoting eating fresh fruit and vegetables through the Hogwarts Fresh Food Challenge.
From Harry Potter and Hermione Granger, Ron Weasley to Professor Dumbledore, and even He-Who-Must-Not-Be-Named Lord Voldemort, this captivating collection has invited fans to unleash their inner witch or wizard, master magical games, and dive headfirst into the enchanting world of Hogwarts.
With 72 discs to collect, including four special editions plus one rare, each piece of wizarding memorabilia has been crafted from 100 percent FSC-certified cardboard sourced from responsibly managed forests and will be recyclable in household recycling bins at the end of wizarding adventures.
Customers can cast their shopping spells to receive a 2 Disc Pack of enchanting Harry Potter-themed Magical Discs with every AUD 30 spent in one transaction at Coles supermarkets in-store and online.
The hotly anticipated range of discs has been designed for hours of magical fun. Whether mastering duelling skills or building fantastical structures, there are four ways to play and something for every Harry Potter fan.
“We are so excited to be bringing the Harry Potter franchise back to Coles. We are always looking for new ways to bring the world of Harry Potter to our fans in Australia, and what better way to do that than go into the aisles of Coles with the Magical Discs and Hogwarts Fresh Food Challenge, where the whole family can enjoy the magic,” said Andrew Bromell, Vice President, Warner Bros. Discovery Global Consumer Products ANZ.
Alongside the magical collectables program, Coles has helped to educate and encourage kids to enjoy the recommended daily servings of fresh fruit and vegetables through the Hogwarts Fresh Food Challenge, where families can race to earn 100 points for their chosen Hogwarts house.
According to a recent poll, over two-thirds of families with children under six have found fresh food challenges to encourage their kids to eat more fruit and vegetables.
Coles Chief Customer Officer Amanda McVay said Coles was thrilled to bring the magic of Harry Potter back to the aisles to provide customers with entertainment and food education as part of their grocery shop.
“We’re thrilled to offer our customers a truly spellbinding experience with our Magical Disc collection. It’s a perfect mix of fun and collectability, bringing the magic of Harry Potter into everyday life. Whether you’re a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, there’s something for everyone to enjoy,” said McVay.
“ABS data tells us that only five percent of Australian adults and children meet the daily recommended servings of fruit and vegetables. The Hogwarts Fresh Food challenge is about casting a spell on eating more fresh fruit and vegetables and inspiring kids to enjoy their two and five serves in a fun way.”
She added that this was an opportunity for longtime and new fans of the Harry Potter franchise to come together, relive the magic of the films, and even engage in a little friendly competition.
In addition to the discs, customers can discover a range of magical merchandise to enhance their collection, including the Collectors Album, fully kerbside recyclable and designed to hold 72 discs.
