AUSTRALIA | Drakes Supermarkets has been announced as the Official Presenting Partner of the Royal Adelaide Show, bringing together two esteemed South Australian organisations with a shared passion for showcasing the state’s best primary producers and delivering exceptional experiences for all Show visitors.
As part of the new three-year partnership, Drakes will be the Official Retail Ticketing Partner of the Show, providing attendees with a convenient way to purchase tickets at any of Drakes' 46 stores across South Australia.
This will include their Wayville store, located just across the road from the Showground. Drakes' deep ties to local producers will be showcased through its sponsorship of the Taste SA Pavillion, which highlights the richness of South Australian food and drink, and the Kids Bake with D-rake Cookery Competition, which aims to inspire young chefs to develop a passion for fresh, local ingredients.
The nightly fireworks display, presented by Drakes, will light up the Adelaide sky in a spectacular celebration of community spirit and shared traditions for families.
Royal Agricultural and Horticultural Society of SA Chief Executive Officer, Will Rayner, welcomed Drakes’ new role in the Show.
“The Royal Adelaide Show and Drakes share a strong bond with South Australia, both committed to celebrating the best our state has to offer,” said Rayner.
“From our nightly fireworks display to fresh cookery competitions for children, this partnership is a perfect reflection of our shared values of family, food, and community. We are excited to collaborate with Drakes to deliver a memorable experience for visitors in 2025.”
John-Paul Drake, Director of Drakes Supermarkets, said the partnership reflects the company’s core values.
"Going to the Royal Adelaide Show is a South Australian rite of passage and a much treasured family tradition. My kids adore the fireworks - almost as much as the animals,” said Drake.
"The Royal Adelaide Show shares all the same ingredients as Drakes - community, quality and fun, and we are so proud to be partnering with such an iconic South Aussie event."
The Royal Adelaide Show, presented by Drakes Supermarkets, will be held from Saturday, the 30th of August, to Sunday, the 7th of September 2025.
