Eggo Turns Breakfast Upside Down

Eggo Turns Breakfast Upside Down

USA | Eggo has brought breakfast to another dimension with a brand-new waffle inspired by Netflix's Stranger Things.

Just in time for the fifth and final season, the brand has launched Eggo Stranger Things Strawberry Waffles, its first-ever strawberry red waffle with colours from natural sources.

Eggo knows there's only one thing scarier than the Mind Flayer: getting a craving for Eggo waffles and finding your freezer empty. That's why, to celebrate the show and its most iconic waffle-loving character, Eleven, the brand will also be giving away 11,000 boxes of Eggo waffles.

The giveaway will include the Eggo Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles, alongside other core Eggo products, ensuring freezers are filled with Eggo favourites and fans have multiple ways to bring the series into their homes.

"Few brands are as synonymous with Netflix's Stranger Things as Eggo," said Alicia Mosley, Vice President of Marketing, Frozen Foods at Kellanova.

"Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the centre of their watch parties."

The new limited-edition packs of Eggo x Stranger Things will be available this October.