USA | This season, a new shave collection paired Gillette Venus’ trusted product performance with Rifle Paper Co.’s signature hand-painted florals.
The two brands’ fourth collaborative collection brings Rifle Paper Co. Co-Founder, CEO, and CCO Anna Bond’s hand-painted floral illustrations to life across four Venus razors and shave prep products.
This year’s launch introduced the new Venus Pubic Hair & Skin Razor and Soothing Shave Oil, alongside longtime favourites like the Venus ComfortGlide White Tea Razor and the Extra Smooth Sensitive Razor.
Appearing throughout the collection, Bond’s hand-illustrated Dahlia florals capture the fresh possibilities of spring. Originally inspired by a vintage wallpaper pattern, the elegant florals consist of intricate brush strokes and colourful blooms.
“We’re excited to be partnering with Gillette Venus again this spring. This fourth collaboration is centred on Dahlia, a hand-painted floral of ours that feels quintessentially spring,” said Anna Bond, Rifle Paper Co. Co-Founder, CEO & Artist.
“This collection is bright and fresh, and will hopefully add some color into your everyday routine as the warmer season begins.”
At the same time, Isabel Pimentel, Brand Vice President, Gillette Venus North America, added that this collection is all about the balance of beautiful design and functionality.
Common shaving concerns like redness, dryness and razor bumps are often the result of using products that aren’t designed for specific hair and needs. With this partnership, the brands have brought together trusted performance and thoughtful design, proving you don’t have to choose between results and self-expression.
The Venus + Rifle Paper Co. Collection is available now, exclusively at Target.
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