A line of “adult” sodas has launched in Australia in order to tap into a market previously glossed over. People looking to reduce alcohol and sugar consumption will find the answer here. This is a good way for consumers to forgo uncomfortable social interactions because they aren’t holding a drink.
Somersault, a slow-brew soda start-up wanted to create a brand and packaging design that would be aesthetically distinctive—something that bar and café owners would want on their shelves. Denomination, a design company, designed the packaging with a minimalistic approach, something that would represent the “fewer additives is better” mentality that Somersault approached this drink with.
The drink will be available in the following flavours: cola with pear and lime, lemon squash, limemonade, and orange and mandarin.
