U.S.A brand, Krusteaz, the maker and creator of premium pancake, waffle, and baking mixes, announced four innovations, including expanding its popular breakfast offerings with a new range of decadent and delicious mixes.
The new range includes the Cinnamon Churro Belgian Waffle Mix, Vanilla Pound Cake Mix, Gluten-Free Meyer Lemon Bar Mix, and Gluten-Free Vanilla Muffin with Sweet Glaze Mix, bringing fluffy, light, bright, and fresh flavour just in time for spring baking.
"We like to say the Krusteaz brand is 'by makers for makers,' and we are sure these new products will continue to ignite moments of joy and possibility for families in their home kitchens," said Andy Heily, President and CEO of The Krusteaz Company.
"Our products give consumers the confidence and power to bring any idea to life with quick and customisable mixes."
With consumers continuing to search for hassle-free products to make fresh, delicious meals in the kitchen while feeling like a master baker, Kursteaz has delivered easy, affordable, and accessible mixes catering to these consumer demands. It proudly celebrates 90 years as a family-run brand offering a range of pantry-staple mixes, including its iconic just-add-water Buttermilk Pancake Mix nationwide.
The Cinnamon Churro Belgian Waffle Mix, Vanilla Pound Cake Mix, Gluten-Free Meyer Lemon Bar, and Gluten-Free Vanilla Muffin will be available this spring at select retailers, including Walmart, Kroger and H-E-B, with additional expansion planned for later this year.
