General Mills has introduced mini versions of its customer favourites - Trix, Reese’s Puffs and Cinnamon Toast Crunch. The small round shapes were inspired by the growing fandom for all things tiny.
“Sometimes the best new innovation is the smallest one. There’s such a love right now for full-size things that have been shrunk into mini versions, and we realised we could do the same with our cereals. We can’t wait for families to try the cutest new way to experience their favourites one BIG (little) bite at a time,” said Mindy Murray, Senior Marketing Communications Manager at General Mills.
Minis are available at select retailers across the USA.
