Bega has launched its first innovative Bega Peanut Butter product called Bega Dark Roast. The product is a new variant that is expected to satisfy consumers with its highly roasted flavour and represents the brand's commitment to bringing Australians the best tasting peanut butter and highlights the ongoing NPD that the brand is working on.

Dark Roast has no artificial colours, flavours or preservatives.

"We are thrilled to launch Bega Dark Roast Peanut Butter and w're confident that it will satisfy consumers' palates," said Barry Irvin. "Although we're offering a delicious and robust new variant, Australians can still enjoy the original, never oily, never dry Bega Peanut Butter they have been for decades."