ELECTROLYTE WATER

Pump water has launched a variety of water containing electrolytes from coconut water. The new ‘Pump+ natural electrolytes’ has a natural lime flavour and has been launched by Coca-Cola Amatil targeting active, health-conscious Australians. “In a first for Pump, we have created a distinctive new bottle and packaging for Pump+ natural electrolytes to elevate our active credentials,” said Pump marketing manager, Livia De Salvo. “We are very excited to be collaborating with artist Nick Thomm as his unique, bold style and progressive approach are a great fit for Pump.”