Ferrero UK has announced the expansion of its Easter range for 2023. The Thornton range will launch a white chocolate bunny in 90g, and Ferrero will launch two boxed egg packs, a Ferrero Rocher Egg and a Ferrero Collection (Milk) Egg, as well as a 100g Bunny.
“Easter remains a massive opportunity at the tills for retailers, and we saw strong sales in 2022 for our portfolio. Our Ferrero Rocher Easter collection, for example, grew by 10.8 percent year-on-year and Ferrero eggs are now worth £4.6m thanks to increased distribution,” said Jason Sutherland, UK & Ireland Sales Director, Ferrero UK.
“We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted and well-known names when they do so. As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands, ensuring they stand out on shelf and can help retailers create excitement in-store, both for existing and new customers.
