Functional Mushroom Beverage Entering The Convenience Sector


Odyssey Mushroom Elixir is expanding its functional mushroom beverages into 732 7-Eleven stores across Florida, USA and all 109 Wegmans Food Markets across the East Coast. From New York to the southern reaches of Florida, Odyssey Mushroom Elixir's sparkling ready-to-drink beverages are set to grace the shelves of these prominent convenience and grocery chains.

The brand's entry into Wegmans and 7-Eleven aligns with its overarching goal of catering to evolving consumer preferences across various domains, including the thriving convenience store sector.

"We are excited to bring Odyssey Mushroom Elixir to 7-Eleven, a cornerstone convenience store, and Wegmans Food Markets, a beloved supermarket. We're excited to expand their offerings for individuals seeking a revitalising and delicious drink to elevate their beverage experience," said Scott Frohman, founder and CEO of Odyssey Mushroom Elixir.

"Our mission to redefine the ready-to-drink experience resonates with and reflects consumers' demand for elevated options in every aspect of their lives ranging from natural and organic grocery to convenience stores."

Within 7-Eleven stores, three out of Odyssey Mushroom Elixir's four sparkling elixir SKUs are stepping into the spotlight: Passion Orange Guava, Dragon Fruit Lemonade, and Blackberry Lemon Twist. Wegmans' aisles will feature the same flavours with the addition of Orange Ginger, including all four Odyssey Mushroom Elixir flavours on shelves.

These elixirs embody unique flavour profiles infused with a potent blend of functional mushroom extracts, notably Lion's Mane and Cordyceps. Complemented by other adaptogenic companions like ginseng, L-Theanine, and a natural caffeine infusion from green tea, these offerings sit at the nexus of energy and functionality to craft a genuinely contemporary beverage experience.

The energy and functional beverage categories are shifting profoundly as consumers increasingly gravitate towards health-conscious selections that elevate both body and mind. Functional mushrooms and nootropic elements, celebrated for their capacity to impart holistic benefits such as heightened mental focus, sustained energy, and an elevated mood, are at the forefront of this transformation. Their prominence continues to surge, expanding into stores that reach a wider audience and catering to new subsets of health-conscious individuals.

As the allure of these transformative ingredients continues to captivate attention, their journey into the retail landscape's unexpected corners becomes inevitable. Odyssey Mushroom Elixir is pleased to be a part of this journey. 7-Eleven and Wegmans' commitments to enhancing their offerings remain palpable, showcased through their ongoing expansion of items that echo the pulse of emerging trends with an innovative next-generation functional take on energy drinks.