Chinese dairy company Yili Group has launched its brand and its new product in Indonesia. Joyday ice creams are a premium, halal-certified dairy product, available in 11 flavours including Crunchy Chocolate Malt, Tiramisu Chocolate Mint, and Sweet Corn. The product’s tagline is “Happy day, Joyday!” This is meant to inspire consumers to be happy at all times. Yili Group is the largest dairy producer in Asia, but this Indonesian launch is the company’s first foray into the Southeast Asian market. The Joyday ice creams were released in early October in the country’s four main cities: Jakarta, Medan, Surabaya, and Bandung. CEO Zhang Jianqiu has stated he hopes to have Joyday in 20 Indonesian cities by next year
JOYDAY FOR INDONESIA
