USA | Hershey's has announced the launch of Hershey's Creme Bars, a new chocolate bar available in two flavour-forward varieties: Salted Caramel and Affogato.
Made with smooth milk chocolate and rich creme fillings, the new bar adds a delicious twist to the Hershey's chocolate experience fans already know and love.
To celebrate the launch, Hershey's has teamed up with global girl group KATSEYE for a new campaign that gave the group's signature "Pinky Up" gesture a Hershey's twist. The commercial ad encouraged consumers to turn the simple act of choosing a chocolate bar into an expression of individuality.
"We've teamed up with Hershey's to always find joy in the little moments, whether we're travelling, rehearsing, or spending time together," said KATSEYE.
"We love that Hershey's Creme Bars make those moments feel a little more fun. The partnership felt natural because it's about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself."
The campaign has been rooted in the discovery of the new Salted Caramel and Affogato flavours, encouraging people to try something new, share the experience with friends, and celebrate the excitement of the KATSEYE partnership.
"This Hershey's Creme Bar launch is more than introducing a new chocolate bar. It's about celebrating the small choices that help people express themselves and create moments of happiness throughout their day," said Katrina Vatter, Senior Brand Manager, The Hershey Company.
"From the trend-forward flavours to our partnership with KATSEYE, Hershey's Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own."
Hershey's Creme Bars build on the brand's "Hershey's. It's Your Happy Place" platform by bringing a fresh flavour experience to the moments people already enjoy, from an on-the-go treat to something new to share with friends.
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