Kellogg’s has released a vegan cereal in added vegetables into the UK market. The cereal will be sold under the name W.K. Kellogg and is the latest addition to join its plant-based, No Added Sugar Granola range. The granola is made with the healthy additions of dried raspberry, apple and carrot.
Sarah Bulfield, cereal inventor for Kellogg’s UK, said that developing the vegetable granola was a balancing act. “All sensory aspects had to be taken into consideration — texture, colour, and most importantly flavour. The sweetness from the apple and the sharpness of the raspberry is all balanced with the earthiness and subtle sweet notes of the carrot pieces.”