American brand Lay's Flavour Swap campaign with varying other renowned chip brands has consistently brought unexpected yet unforgettable twists to fan-favourite Frito-Lay chips.
Lay's has introduced its newest innovation, the Lay's Kettle Cooked Ruffles All Dressed flavoured potato chips. Inspired by the number one Ruffles chip flavour in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavour experience sure to be an instant international sensation.
"Lay's is the authority in flavour innovation, with groundbreaking flavours found in the Lay's Flavor Swap program among those leading the charge in bringing joy to our fans," said Tina Mahal, senior vice president of marketing, Frito-Lay North America.
"With Lay's Kettle Cooked Ruffles All Dressed flavoured potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us, bringing back Ruffles All Dressed while adding a fresh spin with Lay's Kettle Cooked."
Available at compatible retailers across the USA.
