USA | Lunchables has entered a new era of snacking with the introduction of Snackables, the first-ever double snack pack.
Designed for splitting, swapping and sharing, Snackables has brought together craveable combinations of cheese, crunchy crackers and poppable favourites in convenient dual-compartment packs made for modern snack moments that both parents and kids will love.
As nearly half of Americans now snack two to three times per day, and mini, snackable food formats continue to surge in popularity, Lunchables has brought its signature mix-and-match experience to an entirely new occasion.
Each Snackables pack delivers five grams of protein and brings together two of Lunchables’ most iconic elements, cheese and crunchy crackers, alongside the poppable bites fans are reaching for most right now, including fruit snacks and chocolate chip graham crackers.
Snackables launches in two varieties:
- Cheddar Cheese Snackables: Classic, natural cheddar cheese paired with mini crackers and Welch’s Reduced Sugar Mixed Berry Fruit Snacks for a convenient, shareable mix that offers a good source of fibre with cheesy, crunchy, and fruity bites.
- Colby Jack Cheese Snackables: Smooth, natural Colby Jack cheese paired with mini crackers and mini chocolate chip graham crackers for a playful combination of savoury cheese and chocolatey sweetness, offering a good source of calcium.
“For decades, Lunchables has been a kid-loved, parent-approved offering for lunchtime, snacktime and all other moments in between, and as our fans’ snacking habits continue to evolve, we saw an opportunity to bring something new to the table,” said Brittany Piszynski, Director of Marketing for Lunchables.
“As the original charcuterie kit brand, we’re putting a spin on our most iconic ingredients with Snackables, creating a snack kids will love and parents can feel good about serving to their families.”
The launch tapped into a broader cultural shift around shared snacking experiences, from curated snack boards to casual hangouts, rooted in both connection and convenience.
In celebration of Snackables and the art of snacking together, Lunchables is introducing the Snackables CharcuteRING. A snackable spin on the current friendship ring trend, the CharcuteRING brings Lunchables’ signature mix-and-match approach to life as a wearable accessory, turning shared snacking into an official friendship moment.
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