Kraft has collaborated with Crayola to introduce limited-edition macaroni and cheese boxes that allow children to colour and enjoy before dinner. "The impact of back-to-school activities and routine puts extra pressure on parents getting kids and dinner to the table. These amazing boxes are one way we can help make parents' lives easier," explained Kraft's senior director of marketing, Anne Field.

The boxes include a space for potential creativity, even the noodles that portrayed on the front of the box are outlined so children can colour them in.