With the new Buffalo Style Dressing launch, KRAFT Real Mayo announced its first venture into the growing spicy category.
KRAFT Mayo Buffalo Style Dressing is a tangy, creamy new offering that delivers a deliciously spicy burst of flavour to fulfil fans' desire for bolder flavours from their favourite brands. In celebration, the brand unveiled an iconic way to enjoy its newest offering by launching the latest must-have 'beauty' staple.
Introducing Kraft's Buffalo Balm, an on-the-go tube filled with the new Buffalo Style Dressing, perfect for mayo freaks and buffalo sauce fans looking to get a quick hit of flavour whenever and wherever the craving strikes.
Buffalo Balm is delicious and perfectly pocket-sized. It comes in a convenient container with which most people always leave the house: a lip balm tube.
"As our fans know well, when you are obsessed with a flavour, you never leave your house without it," said Frances Sabatier, Brand Manager, KRAFT Real Mayo, at the Kraft Heinz Company.
"As the Mayo brand for Mayo freaks, KRAFT Real Mayo is proud to champion our fans' individuality through our products and how our fans enjoy them. Buffalo Balm lets mayo freaks boldly bring our new Buffalo Style Dressing everywhere. It packs easily, flavours food quickly, and like our fans, stands out unapologetically."
Buffalo Balm is available exclusively on U.S.A Amazon for USD 14.99 while supplies last. It comes with a bottle of KRAFT Mayo Buffalo Style Dressing, a reusable balm tube, a custom bottle spout attachment and step-by-step instructions to make prepping your Buffalo Balm as easy as applying it.
Those unable to get their hands on Buffalo Balm can still revel in bold, tangy goodness by trying the new KRAFT Mayo Buffalo Style Dressing, now available at major retailers nationwide across the U.S.A. Made with cayenne pepper puree, butter, vinegar, and of course, the velvety smooth texture KRAFT Real Mayo fans know and love.
