Albertsons supermarket in the USA has launched its premium Vinaforé Collection of wine for the holiday season. Curtis Mann, the Master of Wine at Albertsons Companies, curated the private label and works to expand the range that currently includes Signature Reserve, O Organics and Lalyana wines. The new collection features the 2021 Vinaforé Napa Valley Chardonnay, 2020 Côtes du Rhône Villages, 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast Pinot Noir and 2021 Sonoma County Sauvignon Blanc.
“We were very intentional when we created this collection for our customers. With every bottle of our Vinaforé wines, we hope to evoke discovery, foster exploration and empower shoppers to enjoy and purchase wine more confidently. In addition, we included pairing suggestions on the wine labels to help our customers discover the perfect food and wine pairings and create elevated dining experiences right at home,” said Mann.
Curtis Mann, Master of Wine at Albertsons Cos.
