KRAVE, the company that reinvented the tired jerky category over a decade ago with its unexpectedly tender and boldly flavoured Gourmet Cuts, continues to expand its portfolio of high-quality, better-for-you snacks with two new crave-worthy products: KRAVE Plant-Based Jerky and KRAVE Pork Rinds. Hitting store shelves nationwide in January 2020, the new products deliver the same quality-without-compromise inherent to the KRAVE brand while catering to the evolving dietary needs and on-the-go snacking occasions consumers experience every day.

As KRAVE's first departure from meat products, KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets. KRAVE Plant-Based Jerky features a taste and texture similar to that of KRAVE Gourmet Meat Cuts but is made from peas and fava beans for an eating experience and nutritional profile superior to any vegan jerky currently on the market. With 8 grams of protein per serving, each bag of KRAVE Plant-Based Jerky is a good source of protein and comes in two uniquely savoury flavours: Smoked Chipotle and Korean BBQ.

Similarly, the introduction of KRAVE Pork Rinds signals the brand's entry into a new snacking occasion and the opportunity to provide an elevated option for Keto dieters. With just the right amount of crunch from hormone-free, all-natural pork, KRAVE Pork Rinds – in two perfectly bold flavours: Chili Lime and Al Pastor Taco – give a better-for-you, culinary-inspired update to the beloved snack.

"With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks consumers are dramatically altering the way we think about innovation. Nowhere are these changes more evident than the demand for plant-based products and the adoption of specialised diets like Paleo and Keto," said Jimmy McClain, KRAVE Brand Manager. "KRAVE Plant-Based Jerky and KRAVE Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days."