Eurospin, the Italian discounter, has launched a premium private label range titled - Amo Essere Eccelente or I Love To Be Excellent. The range will include dairy, dry and filled pasta, sauces, gravies, cured meats, dressings, preserves, and Christmas items. It was created as consumers are becoming more aware of product origin and how raw materials are processed. The range's values are excellence in tradition, quality, typicality and taste.
Premium Private Label
