PRIME, the smash hit beverage brand from social media personalities Logan Paul and KSI, has announced its expansion into energy drinks. The new drink line is vegan, sugar-free, has 200mg of Caffeine, 300mg of Electrolytes and only ten calories per can.
“PRIME was created to provide consumers with the perfect boost for every endeavour, and our newest energy drinks do that and more. GNC and PRIME take pride in delivering high-quality products that are effective, healthy and delicious. This launch is the next iteration of our successful partnership with GNC, and we are excited to continue our work together to grow PRIME's dedicated and loyal customer base,” said Paul.
The energy drinks are available in five different flavours: Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry and Strawberry Watermelon.
"The demand we've seen with the original PRIME Hydration beverages created an opportunity to expand their presence within GNC to satisfy consumer demand. These sought-after drinks are made with high-quality ingredients consumers can feel good about consuming. And these five thirst-quenching flavours will deliver both great taste and a boost of energy when consumers need it most,” said Kevin Maloberti, VP of Merchandising GNC.
