Kellogg’s brand RXBAR has expanded its A.M. bars lineup with an all-new Peanut Butter Dark Chocolate flavour adding wholesome decadence to consumers’ morning routine.
This new flavour boasts a soft and crispy texture, balanced with rich dark chocolate and salty-sweet peanut butter for maximum enjoyment, all packed with 10g of protein.
First introduced last year, the RXBAR A.M. lineup uses soft rolled oats, crispy brown rice, creamy nut butter for texture, egg whites for protein, and coconut sugar and wildflower honey for a bit of sweetness.
The RXBAR A.M. Peanut Butter Dark Chocolate bar will begin hitting retailer shelves in June in the U.S.A, joining the existing A.M. bar flavours Honey Cinnamon Peanut Butter, Chocolate, and Blueberry.
"Whether you enjoy them with an early cup of coffee or as a mid-morning snack, our A.M. bars were created to help kickstart your day with real ingredients you can feel good about in satisfying, delicious flavours. Our new Peanut Butter Dark Chocolate flavour is no different," said Eileen Flaherty, Senior Brand Manager, RXBAR.
"This rich peanut butter & dark chocolate flavour was made to be a crave-worthy addition to your daily routine. Plus, the on-the-go packaging and convenient whole food protein means fueling for your day never has to take a backseat when mornings get chaotic."
