Following the success of the Ribena Sparkling launch in the UK in 2020, the drinks brand has released Ribena Sparkling Zero Sugar. Available in 500ml and 2L bottles for both ‘drink now’ and ‘drink later’ formats.
The Ribena Sparkling range has added over £11 million to the flavoured carbonates segment.
“We know that zero-sugar drinks are driving growth within the soft drinks category; in fact sugar-free carbonates have grown by 5.2 percent in the last year due to the fact that at least a third of shoppers want to reduce sugar in their diet,” said Sarah Fleetwood, head of Ribena at Suntory Beverage & Food GB&I.
“With the implementation of HFSS regulations on the horizon too, there is a big opportunity for retailers to maximise sales in zero-sugar soft drinks through category favourites and new additions like Ribena Sparkling Zero Sugar.”
